Race for the Industry of the Future: How Automation Can Save Germany from Looming Deindustrialisation

February 2025 / 8 min read / DE

The federal election is behind us, and now it falls to the new federal government to roll up its sleeves and make Germany as a business location fit for the future. All the achievements of recent decades, a strong welfare state, comprehensive healthcare and a stable labour market, are partly at stake if deindustrialisation continues to advance.

The word "deindustrialisation" may sound exaggerated to some. Yet the figures speak a clear language: according to a study by the German Economic Institute, more than 50 percent of mid-sized industrial companies in Germany have already begun to relocate parts of their production abroad or to build up capacity outside Germany.1

The main reason? Rising energy costs, growing international competitive pressure and a lack of planning certainty. Industry accounts for around 23 percent of gross value added; it is the economic backbone of Germany. The central question is: how can Germany preserve its industrial base and regain its competitiveness?

Global trends and geopolitical context

Energy prices as a location factor

~19.8
ct/kWh industrial electricity Germany (25% above the EU average)2
7-9
ct/kWh industrial electricity USA (via fracking)3
<8
ct/kWh industrial electricity China4

Aggressive US industrial policy

With the CHIPS and Science Act (280 billion USD for domestic semiconductor production) and the Inflation Reduction Act (IRA), the US has created massive tax incentives for green industries.5 These programmes attract investment from all over the world, including from Europe.

Demographic change

By 2035 Germany faces a shortage of more than 7 million workers.6 At the same time, wages in former low-wage countries are rising (for example China: around 10 percent per year), which makes offshoring less attractive.

Automation market

$177bn
Global automation market 20217
$442bn
Projected for 2030 (~8.8% CAGR)

Germany's challenges and opportunities

But which factors have driven this development?

Industrial electricity prices in Europe

Cent/kWh / 2024 - Hover for details
Figure 1: Europe-wide industrial electricity comparison (2024)
01

High energy costs

Industrial electricity prices significantly above the EU average, which weighs on competitiveness.8

02

Skilled-labour shortage

Fewer young people in STEM subjects, experienced workers heading into retirement.9

03

Bureaucratic hurdles

Complex regulations, slow permitting procedures, frequent regulatory changes. 78% of VDMA member companies cite regulatory delays as a major obstacle to investment.11

Remaining strengths

R&D base

Strong research and development base in mechanical engineering and automation technology.10

Institutions

Stable democratic institutions with long-term planning certainty.

Training

Dual vocational training system and renowned universities.

Innovation clusters

Initiatives such as Silicon Saxony demonstrate effective location-based support.12

STIHL announced a partial relocation of production to Switzerland, not because of lower wages (Swiss wages are around 10% higher), but because of faster, less bureaucratic permitting procedures.

Automation as the key

Automation of production processes will change the geopolitical distribution of power, by devaluing traditional advantages such as low labour costs and enabling Western nations to secure and reshore production.

Investment costs and ROI

Initial investments: hundreds of thousands to millions of euros. Sources of ROI: labour savings, waste reduction, energy efficiency. Standard automation typically pays for itself within 2 to 4 years; complex systems take longer.

Sector comparison: automation potential

High volumes

Automotive, electronics: high degree of automation, standardised robots. Examples: Tesla gigafactories, Bosch.

Flexible series production

Mechanical engineering, pharma: modular systems, digital twins. Adaptable production lines.

Highly customised

Special-purpose machinery, medical technology: collaborative robots (cobots). Human-machine collaboration.

SME specifics

Partial automation via cobots or cloud-based control systems. Barriers: lack of maintenance staff, long payback periods.

The policy framework

01

Tax incentives and investment support

Germany lacks programmes comparable to the US CHIPS Act. Recommendations: accelerated depreciation for automation investments, tax-based research incentives for AI-driven automation, targeted digitalisation funds for the mid-market.

02

Cutting bureaucracy

Binding deadlines for permitting procedures, digital administrative processes, specialised industry contacts within public authorities.

03

Research and technology transfer

Germany has leading robotics and AI research institutes, but the transfer into industry is too slow. Better linkage between research and industry, cluster support for automation and AI.12

04

Energy policy

German industrial electricity: around 17.99 ct/kWh versus significantly less in the US and China.13 What is needed: long-term stable industrial electricity prices, support for storage technologies, direct contracts between industry and power producers.

05

European cooperation

European industrial funds for automation and key AI technologies, EU-wide trade agreements for technology transfer, harmonisation of investment incentives.14

Conclusion

Automation and digitalisation are essential to secure Germany's production base. Beyond competitiveness, this is a question of sovereignty: control over strategic industries such as semiconductors reduces dependence on authoritarian regimes and allows Germany to help shape global standards on environmental, labour and human-rights questions.

The question is not whether Germany automates, but whether it happens fast enough not to fall behind the US and China.

Sources

  1. Schaefer, T. - German Economic Institute Cologne (IW), 2016
  2. Statista - Development of industrial electricity prices in Germany since 1995
  3. Statista - Monthly electricity price, industrial sector, USA
  4. Statista - Energy investment in China
  5. McKinsey & Company - "The CHIPS and Science Act: Here's what's in it," Oct. 2022
  6. Institute for Employment Research (IAB) - net immigration of 400,000 per year required
  7. Spherical Insights & Consulting - Industrial Automation Market Size forecast 2021-2030
  8. BMWK - "Energy costs in Germany: facts and background," 2023
  9. DIHK - "Skilled-labour shortage in Germany," 2023
  10. German Economic Institute (IW) - "Automation in Germany," 2023
  11. VDMA - "Bureaucracy and regulations frustrate companies," 2023
  12. BMBF - "Innovation clusters in Germany," 2023
  13. SMARD - Industrial electricity prices in Germany
  14. European Commission - "European industrial policy: strategies and measures," 2023
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